Wihhc appicon to ad to each slot swift movie#
So how does it work? Simply press “ play” on a movie with iTunes Extras and you’ll be shown a splash screen where you can then choose to watch the movie as usual, view the extras that are available, view a cast list (along with other films they are featured in), or view similar films. Best of all, when you start the film, it starts immediately with no anti-piracy notices and nothing that can’t be fast-forwarded you get exactly what you paid for. In addition, The LEGO Movie was available today whereas the Blu-Ray isn’t available for another 2 weeks here in the UK. Both films were cheaper on iTunes (HD) than buying on a physical disc and came with the same extras as far as I can tell. I’ve only had a quick play with them but I’m liking what I see already. Until recently, they’ve only worked on Mac (and for a while on the original Apple TV) so I haven’t really spent much time with them - I don’t watch films on my computer. iTunes Extras are essentially small HTML5 apps bundled with movies you buy from iTunes and act as the “extras” piece you usually get with a DVD or Blu-Ray.
Today I was able to cancel my pre-orders of both from Amazon thanks to iTunes Extras now being re-enabled on the Apple TV. Most recently, this has been The LEGO Movie and The Grand Budapest Hotel. The only time I ever buy them these days is when there is a film I really loved and has extras that I want to watch. I also have a real problem with paying for a physical product and then having to wait an average of 70 seconds to start playing the movie due to sitting through either adverts bundled on the disc or anti-piracy messages that can’t be skipped (or elaborate menus that take 20 seconds of animation before you can select “ play film”). It seems so clunky and out-dated in an age where nearly everything I consume is stored on my hard drives. One of my pet hates is purchasing DVDs and Blu-Rays.
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